Last updated: 23 July 2026
Popular SoftTech and Marketing Pvt. Ltd. ("Company", "we", "us") operating as Popular SoftTech and Marketing Pvt. Ltd. (https://psmpl.com) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you use our website, SaaS platforms, and messaging software rental services (including SMPP, WhatsApp Business API, and RCS software).
1. Information We Collect
We may collect the following categories of information:
- Account & identity data: name, company name, email, phone, billing address, GST/tax details
- Technical data: IP address, browser type, device information, login timestamps, server logs
- Transaction data: payment references, invoice details, subscription history (payment card/bank details are processed by payment gateways — we do not store full card numbers)
- Support & communication data: messages sent via contact forms, support tickets, email correspondence
- Service usage data: messaging volumes, API usage logs, configuration settings necessary to operate subscribed software
2. How We Use Information
We use collected information to:
- Provide, activate, and maintain software rental and SaaS subscriptions
- Process payments through authorized gateways (e.g., Razorpay)
- Send invoices, service notifications, and account-related communications
- Provide technical support and respond to inquiries
- Improve platform security, performance, and user experience
- Comply with legal, regulatory, and tax obligations
- Prevent fraud, abuse, and unauthorized access
3. Payment Processing
Online payments are processed through PCI-DSS compliant payment partners such as Razorpay. Payment information is transmitted directly to the payment gateway; we receive only transaction status, reference IDs, and limited billing metadata necessary for accounting and support. Please review Razorpay's privacy policy for details on how they handle payment data.
4. Cookies & Session Data
We use cookies and similar technologies to maintain login sessions, remember preferences, and analyze site traffic in aggregate. You may configure your browser to refuse cookies; however, some features may not function correctly without them.
5. Data Sharing
We do not sell personal information. We may share data only with:
- Payment processors (for transaction completion)
- Cloud hosting and infrastructure providers (for service delivery)
- Professional advisors (legal, accounting) under confidentiality
- Law enforcement or regulators when required by applicable law
- Third-party messaging platforms (WhatsApp/Meta, RCS providers, telecom operators) where necessary to provision services you subscribe to
6. Data Retention
We retain personal and transaction data for as long as necessary to provide services, meet legal and tax requirements, resolve disputes, and enforce agreements. Billing records may be retained as required under Indian tax and company law.
7. Data Security
We implement reasonable administrative, technical, and organizational measures to protect data against unauthorized access, alteration, or disclosure. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.
8. Client Data & On-Premises Deployments
Where software is deployed on Client-controlled servers, the Client is the primary custodian of data stored on that infrastructure. We may access such systems only for agreed support, maintenance, or troubleshooting purposes.
9. Your Rights
Subject to applicable law, you may request access to, correction of, or deletion of your personal data by contacting us. We will respond within reasonable timelines. Certain data may be retained where required by law or for legitimate business purposes.
10. Marketing Communications
We may send product updates and promotional emails to registered users. You may opt out at any time by emailing psmpl@psmpl.com with "Unsubscribe" in the subject line.
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their policies independently.
12. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date. Continued use of our services after changes constitutes acceptance.
13. Contact Us
- Email: psmpl@psmpl.com
- Contact form: https://psmpl.com/contact
- Company: Popular SoftTech and Marketing Pvt. Ltd., India
© 2026 Popular SoftTech and Marketing Pvt. Ltd. All rights reserved.
